When Four Wheel Campers introduced Larry Baab as CEO back in July, it marked a fresh chapter for the brand and the whole truck camper scene. FWC has long been the go-to for durable, lightweight pop-up campers that are as at home off-grid as they are in an established campsite. Now, with more focus on innovation and user-driven design, FWC is gearing up to bring even more to the table. For anyone keeping an eye on what’s next, 2025 promises some big product reveals designed for real-world adventure. FWC is rolling out updates aimed at bringing more quality, versatility, and capability to those of us who live for the open road and remote escapes.
TAP sat down with Larry for some insight on his vision for Four Wheel Campers. Let’s Dive in!
Thanks for sitting down with us Larry. So, what inspired you to join Four Wheel Campers as the new CEO?
Four Wheel Campers has an incredible legacy in the camping and overlanding space, and I’m excited to be part of a company that’s at the forefront of rugged, lightweight camper design. My goal is to continue building on this foundation, innovating our pop-up truck campers for increased comfort and function for any type of camping adventure.
Four Wheel Campers is already a leader in the truck camper market, so how will you continue building on this reputation?
Four Wheel Campers became a leader by listening to customers and understanding what outdoor enthusiasts truly need. We’re focused on where the truck camper market is headed in 2025 and beyond, investing in our processes and exploring new ways to enhance durability and usability.
How does innovation fit into your vision at Four Wheel Campers?
At Four Wheel Campers, we’re always looking for ways to enhance our campers’ versatility, durability, and ease of use. Our goal is to keep evolving alongside the needs of our community, with thoughtful improvements that ensure our campers are ready for all kinds of terrain. Each step forward in 2025 will help us stay aligned with the latest market trends and keep campers prepared for whatever the trail may bring.
Can you give us any insight into the specific trends you’re seeing in the truck camper space and more generally in Overlanding?
In the truck camper world, demand is rising now more than ever for lightweight designs that boost fuel efficiency and off-road performance – a concept that FWC has mastered with our pop-up design. Off-grid capability continues to be a growing focus, with consumers wanting more water capacity, more power capacity, plus features that support long and self-sufficient trips with the ability to work remotely right from camp. Customization continues to be a top demand; people want to personalize their rigs to fit their exact needs and taste. We work hard to keep up with the demands of the market and our customers, in 2025 you’ll see that come to life more than ever.
Is there anything exciting in the works for Four Wheel Campers fans?
Definitely. Over the course of 2025, Four Wheel Campers will introduce a new series into our lineup of pop-up truck campers. This series is tailored to meet the latest trends and needs of off-road campers. It’s a launch we’re really excited about. And later in the year, you’ll see enhancements across our existing lineup, making them even better suited for the rough, off-grid adventures our community loves. There is a lot to look forward to in 2025 and we can’t wait to share.
You’re teasing us, Larry. Can you provide us with more specific nugget(s) of what’s to come next year?
While I can’t give away too much yet, I can honestly say Four Wheel Campers has some exciting things brewing for 2025. You can expect a new level of innovation that’ll be a game-changer for those of us who live for the outdoors. FWC’s dedication to adventure-focused design is taking another leap forward, and I think you’re going to like what’s on the horizon. Stay tuned—this is one you won’t want to miss.”
New updates and products and updates can often be difficult to showcase to the public. Does FWC have any plans to make them available to view in 2025?
Great question! We know that “seeing is believing,” and it’s so important for customers to step inside and experience our products firsthand. Often, customers come in with a specific model in mind, but once they explore a Four Wheel Camper in person, they may find themselves drawn to an entirely different model.
In 2025, we’re putting a big emphasis on making our latest products available for people to see up close at shows and expos—and, even more importantly, in our dealers’ showrooms. We have a strong network of dealers across North America, including seven new locations added since early 2023. Through incentivized dealer programs, we’re ensuring each location can showcase our newest models, providing every potential customer with a hands-on experience as soon as they walk through the door.
Thanks for your time today, Larry. I think we’re all eagerly awaiting 2025 and can’t wait to see what you guys have got cooking.
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